Floristry (England)

Framework status: Current (latest) issue

Framework details

Framework ID: FR00781
Issue number: 3
Issued: 08 July 2011

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Floristry (England)
(PDF document 2.74 MB)

Issued by

Contact name: Julie Murphy
Telephone number: 02476 419703 - Ext 223
Please download the framework for email contact information.


Floristry is about designing, creating, retailing and delivering floral displays for a variety of occasions, but it is also about the wholesale buying of flowers, sundries and associated products and preparing them for sale.

Lantra research from 2010 estimates that there are approximately 5,800 businesses and 14,650 people working in the floristry industry in England.  The industry is generally made up of small businesses, but many of these are linked together by relay and industry organisations. Around 94% of businesses employ fewer than nine employees. Therefore, each person has an important role to play within the organisation and emphasising the need for employees to have a variety of skills to help the organisation grow and remain profitable.

Job roles at Level 2 may include: junior florist and florist

Job roles at Level 3 may include: senior florist, florist manager

Florists state that they look for potential and experience when recruiting new staff and take on the responsibility of training them to enhance their skills. The industry has identified skills shortages as technical/practical skills such as art and design, marketing and sales, planning and organising, literacy, numeracy, communication and customer relations. Therefore, it is vital that the industry has qualifications for new entrants so that they can gain the high levels of technical skills required to work within the sector.  The industry values the Apprenticeship as an entry route into the sector to achieve this.

It is the view of the floristry industry that because of the nature of their business, work-based learning through Apprenticeships is a good way for apprentices to learn the necessary skills required to work in a commercial environment.

During the review of this Apprenticeship, Lantra involved the English members of its industry and virtual group, which accounts for 75 individuals and trade associations.  This important entry mechanism has therefore been highlighted by employers in the Floristry Industry Action Plan, which states the need to prioritise and increase the awareness and uptake of the Floristry Apprenticeship Framework. 

Further information on the floristry industry can be found at:


Download framework

Floristry (England)
(PDF document 2.74 MB)