Retail Management Level 4 (Wales)

Framework status: Current (latest) issue

Framework details

Framework ID: FR03116
Issue number: 1
Issued: 09 October 2014

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Retail Management Level 4 (Wales)
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Issued by
People 1st

Contact name: Joanne Parker
Telephone number: 0203 074 1222
Please download the framework for email contact information.

Purpose

Summary of the purpose of the framework
An Apprenticeship is a job with an accompanying skills development programme under an Apprenticeship Agreement designed by employers in the sector. It allows the apprentice to gain technical knowledge and practical experience, along with functional and personal skills required for their immediate job and future career. These are acquired through a mix of learning in the workplace, formal off the job training and the opportunity to practice and embed new skills in a work based context. This broader mix differentiates the Apprenticeship experience from training delivered to meet narrowly focused job needs.
Prior to commencing an Apprenticeship, there must be an Apprenticeship Agreement between the employer and the apprentice. This can be used to reinforce the understanding of the requirements of the Apprenticeship.
On completion of the Apprenticeship, the apprentice must be able to undertake the full range of duties, in the range of circumstances appropriate to the job, confidently and competently to the standard set by the industry.
The Retail Industry
The retail industry employs 2.77 million people in the UK
Retail is the UK's largest private sector employer.
Within retail there are an estimated 286,000 UK retail businesses selling a wide range of
products, employing from one to thousands of people who do lots of different types of
jobs.
The current UK retail market is dominated by a comparatively small number of large retailers who have 500+ employees. These large retailers employ 66% of all people working in retail and have 69% of the total annual turnover of retail businesses.
The largest number of businesses - approximately 83% of retailers - employ less than 10 people. These small retail outlets employ 29% of the retail workforce and take 19% of the annual turnover of retail businesses.
Retail accounts for £325 billion in sales and one-third of all consumer spending.
With more households using the Internet, online retail is increasing at a rapid rate.
A number of leading UK retailers are amongst the top performing in their sector in the European league: Tesco (No. 2), J Sainsbury (No. 11), Marks & Spencer (No. 22), Alliance Boots (No. 30),
Apprenticeships
As a result of people leaving the sector (replacement demands), retailers need to attract new entrants. Apprenticeships often prove to be an ideal means of attracting people suited to a career in retail.

The UKCES Report Sector Skills Insights Retail (July 12): highlights that the sector will require staff to acquire higher level skills at levels 4 and 5 to meet future challenges brought on by technological advances, changing customer behaviour patterns, including greater use of e-retailing, and raised expectations that the in-store shopping experience should be more attractive and appealing. The units included in both qualifications aim to provide an opportunity for Apprenticeships to develop knowledge, understanding and skills to address these challenges.
Across the UK there are approximately 4.5 million managers and senior officials, including 1.75
million working within small and medium enterprises. To keep pace with demand, around
400,000 new managers and leaders are needed each year.

Retail is a major part of the UK economy, accounting for around 10 per cent of all employment and approximately five per cent of GDP. The sector is also important due to its direct supply of goods and services to consumers.
13% of people employed within retail do not have an NVQ qualification, 22% have a NVQ level 2 qualification and 34% have a NVQ level 3 or higher qualification.
There is a low percentage of managers that are qualified to Level 4 compared with the economy overall (64 per cent of managers and professionals in wholesale and retail without a Level 4 or equivalent compared with 39 per cent across all sectors) (LFS, ONS, 2010).
Approximately 8% of managers and senior occupations are filled by people below 25 years of age.
15% of UK retailers stated that they had skill gaps, predominantly in sales and customer service (12%) and managerial occupations (6%).
18% of the retail sectors total workforce are managers or senior officers The Higher Apprenticeship in Retail Managment combines business and management skills with the specialist knowledge required by retail managers. Modules for teaching and assessment are designed to enhance knowledge and the ability to operate in this fast paced and rewarding environment.

Wales
There are around 14,010 retail businesses in Wales and 83% of those employ less than 10 people. Employment within the Welsh retail sector is around 141,000 people, which accounts for around 10% of all jobs.

Between 2007 and 2017, 9,000 new retail jobs are expected to be created in Wales, while a further 57,000 jobs will need to be filled as a result of people leaving the sector. This means that there is a total requirement of 66,000 people.

Retail establishments in Wales account for 5% of all retail establishments in the UK. The number of retail establishments in Wales increased between 2007 and 2008 by 5.9%. Approximately four out of five retailers in Wales are micro-businesses employing fewer than 10 people. There are only 75 retail establishments in Wales that employ more than 250 staff.

St Davids in Cardiff is commonly known to be the largest retail development in Wales, together with the Eagles Meadow Centre in Wrexham.

Workforce key statistics:
Sales and customer services accounts for 49% of the total retail employment in Wales.
The next largest occupational group within the retail sector includes those employed in managerial and senior positions (16%), then 14% in elementary occupations.
49% of the workforce is employed full-time.
57% is female
17% is 16-19 years old, 16% 20-24 years old and 16% is 55-69 years old.
Asians and British Asians account for 1% of the Welsh retail workforce.
12% of the workforce is disabled.

Vacancies statistics:
17% of retailers in Wales have at least one staff vacancy.
Micro retail establishments (those employing less than 10 members of staff) account for 29% of all retail employment, but for 37% of all those claim to have vacancies.
7% of all retailers in Wales report at least one hard-to-fill vacancy.

Skill gaps statistics:
20% of retailers in Wales are reported to have skill gaps.
In terms of the number of employees, 8% of retail workers in Wales had skills gaps.
Retailers in Wales indicated that machine operatives (15%), sales and customer service (9%) and elementary (8%) staff were the three occupations most likely to demonstrate skill gaps.
Customer handling skills (68%), problem solving skills (63%) and communication skills (54%) are the three main areas that need improving amongst retail employees reported to have skills gaps.

Source: Wales National Background Brief 2008

Apprenticeships are seen as critical by employers as they are able to provide apprentices with a ready-made, high quality programme which they have helped to design and which gives them the skills they need. These Apprenticeships will encourage entry into the industry, attracting those from diverse groups, and providing progression pathways into higher level jobs. Apprenticeships also serve to upskill the workforce where currently over half do not have formal qualifications for their job.
A key reason why the Level 4 pathway has been developed is so that learners will have a structured and recognised programme to follow which will provide opportunities to progress their career and learning in higher level jobs in the retail industry. By providing nationally recognised qualifications, employability skills and a career route into management, staff are more likely to be motivated to stay. This in turn helps businesses to increase their productivity and remain profitable.
Specific job roles for Higher Apprentices at Level 4:
Store Operations
Management level jobs that fall under this area.
Director of operations
Regional Manager
Area Manager
Store Manager
Assistant Store Manager

Floor Manager
Department Manager
Assistant Department Manager
Supervisor
 

Employer support for the Retail Management Apprenticeship:
Apprenticeships are seen as critical by employers, as they are able to provide apprentices with a ready-made high quality programme which they have helped to design and which gives them the skills they need. These Apprenticeships will encourage entry into the industry, attracting those from diverse groups, and provide progression pathways into higher level jobs and into Apprenticeships to upskill the workforce, where currently over half do not have formal qualifications for their job.
Employers have been supporting retail Apprenticeships for a number of years with around 30,990 apprentices starting the programme each year across the UK and this is set to increase. A key reason why the Level 4 pathway has been developed is so that learners will have a structured and recognised programme to follow which will provide opportunities to progress their career and learning in higher level jobs in the retail industry.

Download framework

Retail Management Level 4 (Wales)
(PDF document 1.94 MB)