Floristry (Wales)

Framework status: Current (latest) issue

Framework details

Framework ID: FR03959
Issue number: 2
Issued: 05 October 2016

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Floristry (Wales)
(PDF document 2.60 MB)

Issued by

Contact name: Sandie Absalom
Telephone number: 02476 696996
Please download the framework for email contact information.


Floristry is about designing, creating, retailing and delivering floral displays for a variety of occasions, but it is also about the wholesale buying of flowers, sundries and associated products and preparing them for sale. 

Lantra research from 2010 estimates that there are approximately 400 businesses and 800 people working in the floristry industry in the Wales. The industry is generally made up of small businesses, but many of these are linked together by relay and industry organisations. Around 94% of businesses employ fewer than nine employees. Therefore, each person has an important role to play within the organisation and emphasises the need for employees to have a variety of skills to help the organisation grow and remain profitable. 

The environmental and land-based sector as a whole reported 3% of their vacancies were hard to fill and that 2% of their vacancies had a skills shortage.  The floristry industry felt that the hard to fill vacancies and vacancies with skills shortages were because applicants lacked technical/practical skills such as art and design, marketing and sales, planning and organising and literacy, numeracy, IT, communication and customer relations. Florists reported that they have to look for potential and experience rather than qualifications and take on the responsibility of training new recruits. 

Job roles at Level 2 may include: junior florist and florist

Job roles at Level 3 may include: senior florist, florist manager

Therefore, it is vital that the industry has qualifications for new entrants so that they can gain the high levels of technical skills required to work within the sector. The industry values the Apprenticeship as an entry route into the sector to achieve this.

It is the view of the Floristry industry that because of the nature of their business, work-based learning through Apprenticeships is a good way for apprentices to learn the necessary skills required to work in a commercial environment.

The framework will also contribute to meeting the skills priorities in Wales by:

  • Providing flexible access to a high quality (Level 2 and Level 3) skills programme for floristry
  • Incorporating skills to improve the levels of general literacy and numeracy in Wales
  • Using technical and competence qualifications, valued by employers, to help their businesses grow
  • Developing apprentices’ employability skills, making them more attractive to all employers whatever career they choose
  • Providing a career pathway into jobs and training at intermediate and higher levels, to provide the skills which the economy needs to grow.

During the review of this Apprenticeship, Lantra involved the Welsh members of its industry and virtual group, which accounts for eight individuals and trade associations. This important entry mechanism has therefore been highlighted by employers in the Floristry Industry Action Plan, which states the need to prioritise and increase the awareness and uptake of the Floristry Apprenticeship Framework.

Further information on the Floristry industry can be found at:


Download framework

Floristry (Wales)
(PDF document 2.60 MB)