Design Non statutory (Wales)

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Framework details

Framework ID: FR00214
Issue number: 1
Issued: 20 April 2011

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Design Non statutory (Wales)
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Creative and Cultural Skills

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Purpose

The Design Industry employs around 200,000 people in three main areas - product and industrial design, stage and set design and in communications.

The UK Design Industry is relatively young, fragmented and has a huge variety of talents. UK designers are generally well qualified – currently, 41 per cent are educated to BA (hons) level or above – and their skills and creativity are valued by clients in the UK and abroad. Design can have a significant impact on business productivity, as well as addressing social and environmental issues and our world class creative skills could help give the UK a competitive edge in the world economy.

The value of designers and their skills is becoming better recognised. In recent years, designers have brought their processes and insights to bear in new areas, including high-tech innovation, environmental sustainability and education and health services. Challenges which face the Design Industry include the growing need to:

  • meet consumer demand for creative design solutions which meet environmental, social and sustainability criteria.
  • develop leadership skills, which includes business management and strategic skills.
  • ensure designers make the most of fast-emerging new market opportunities and understand how to translate these into practical design strategies
  • training to meet the continuing professional development needs of those already working in the Industry
  • understand the technical knowledge of materials and product lifecycles and customer behaviour change.
  • widen the talent beyond graduate entry and open up an entry route for those without formal qualifications.

The Design Industry is part of the wider creative and cultural sector, which will need the following skills in the future to replace those who leave or retire:

  • Administrative skills
  • Business skills
  • Creative expertise
  • Digital skills
  • Finance/ accounting
  • Foreign language skills
  • Freelance Skills
  • Fundraising
  • ICT skills
  • Management
  • Marketing
  • Online skills
  • Teaching skills

Employers are keen to increase the level of work based learning in order to change the culture of graduate recruitment to the Industry. They have helped to design the qualifications in this Level 2 and 3 Apprenticeship programme to ensure that it meets their current and future skills needs and at the same time, meet the requirements of the Specification of Apprenticeship Standards for Wales.

Foundation Apprentices will train as Design Assistant/Trainee, Trainee Technical Illustrator or Graphic Design Assistant or Junior Art worker.

Apprentices will train as a Desktop Publishing Assistant, Technical Illustrator, Junior Graphic or Product Designer or Assistant Copywriter.

This Level 2 and 3 Apprenticeship will also contribute to meeting the skills priorities for Wales by:

  • providing flexible access to a high quality Level 2 and 3 skills programme, as a real alternative to academic qualifications , for those who prefer this style of learning and achievement;
  • incorporating skills to improve the levels of general literacy, numeracy and ICT in Wales;
  • using technical and competence qualifications, valued by employers, to help their businesses grow;
  • developing Apprentice’s employability skills, making them more attractive to all employers whichever career they choose;
  • providing a career pathway into jobs and training at intermediate and higher level, to provide the skills which the economy needs to grow;
  • building on the existing quality learning provision for the creative and cultural sector in Wales;
  • developing on from the DCELLS Apprenticeships pilot project in Wales as part of the Sector Priorities Fund;
  • responding to the prioritisation of the creative industries in Wales as part of the Economic Renewal Programme. Creative industries are one of six identified priority sectors.

Download framework

Design Non statutory (Wales)
(PDF document 2.28 MB)