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Framework ID: FR00538
Issue number: 2
Issued: 20 April 2011
(PDF document 2.38 MB)
Creative and Cultural Skills
Contact name: Amanda Stubbins
Telephone number: 0207 015 1809
Please download the framework for email contact information.
The Design Industry employs around 200,000 people in three main areas - product and industrial design, stage and set design and in communications.
The UK Design Industry is relatively young, fragmented and has a huge variety of talents. UK designers are generally well qualified – currently, 41 per cent are educated to BA (hons) level or above – and their skills and creativity are valued by clients in the UK and abroad.
Design can have a significant impact on business productivity, as well as addressing social and environmental issues and our world class creative skills could help give the UK a competitive edge in the world economy.
The value of designers and their skills is becoming better recognised. In recent years, designers have brought their processes and insights to bear in new areas, including high-tech innovation, environmental sustainability and education and health services.
Challenges which face the Design Industry include the growing need to:
- meet consumer demand for creative design solutions which meet environmental, social and sustainability criteria.
- develop leadership skills, which includes business management and strategic skills.
- ensure designers make the most of fast-emerging new market opportunities and understand how to translate these into practical design strategies
- training to meet the continuing professional development needs of those already working in the Industry
- understand the technical knowledge of materials and product lifecycles and customer behaviour change.
- widen the talent beyond graduate entry and open up an entry route for those without formal qualifications.
The Design Industry is part of the wider creative and cultural sector, which will need the following skills in the future to replace those who leave or retire:
- Administrative skills
- Business skills
- Creative expertise
- Digital skills
- Finance/ accounting
- Foreign language skills
- Freelance Skills
- ICT skills
- Online skills
- Teaching skills
Employers are keen to increase the level of work based learning in order to change the culture of graduate recruitment to the Industry. They have helped to design the qualifications in this Level 2 and 3 Apprenticeship programme to ensure that it meets their current and future skills needs and at the same time, meet the requirements of the Specification of Apprenticeship Standards for England.
Intermediate Level Apprentices will train as a Design Assistant/Trainee, Trainee Technical Illustrator or Graphic Design Assistant or Junior Art worker.
Advanced Level Apprentices will train as a Desktop Publishing Assistant, Technical Illustrator, Junior Graphic or Product Designer or Assistant Copywriter.
(PDF document 2.38 MB)