Music Business non-statutory (Wales)

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Framework details

Framework ID: FR01265
Issue number: 4
Issued: 27 February 2012

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Music Business non-statutory (Wales)
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Creative and Cultural Skills

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This Apprenticeship framework is targeted at those working in the Music Industry in Promotions, Management & Agency Related jobs who work with a range of specialists to plan, book and promote artists or bands.

Promotions, Management and Agency jobs are part of the wider Music Industry which includes jobs in the following occupations:

  • Composition of Musical Works & Music Publishing
  • Live Performance
  • Musical Education
  • Production, Retail & Distribution of Musical Instruments / Audio Equipment
  • Recording
  • Retail & Distribution of Recordings

There are 7,900 businesses across the Music Industry, contributing £3.96b to the UK economy per annum and the majority of these businesses (92%) employ fewer than ten people. The industry faces a number of challenges including:

  • It is generally well qualified, with 21% who have a level 2 qualification and 66% have qualifications at level 3, 4 or above, however, employers are still concerned about the fact that many job applicants lack key work-related skills, including literacy and numeracy and specialist skills;
  • While new entrants to the sector may have the right qualifications on paper, then, they are not equipped with the right skills for the job. As a result, new recruits are usually in need of further training on the job. Professional associations and trade associations play a key role in delivering on-the-job training of this kind;
  • Some music organisations, though less so in the commercial sector, also have a tendency to recruit general arts graduates to roles that do not require higher level or arts-specific qualifications;
  • In areas such as IT, finance, customer services and administration, employers sometimes prioritise a passion for or knowledge of the sector over and above the necessary technical skills, meaning that they miss out on the full range of talented potential applicants from other areas of study or without formal qualifications;
  • In a sector where 92% of businesses have fewer than ten people, many individuals may, through necessity, take on a variety of different roles outside of their area of expertise and as a result, the industry suffers from generic skills gaps (including IT, marketing and communications skills) as well as sector-specific skills (including copyright and licensing management skills);
  • Evidence shows that organisations in the sector tend not to ‘think forward’ in terms of the skills issues that might affect them in the future;

The future skills needs for the Music industry include:

  • Administrative skills
  • Creative expertise
  • Customer service
  • Digital skills
  • Finance/Accounting
  • ICT skills
  • Marketing skills
  • Online skills
  • Management

In general, creative and cultural industries are expected to grow significantly over the next ten years. Employment in the industry will increase by 32% in the coming decade and Music is expected to grow by around 7%. This growth means that new staff need to be attracted to the industry and existing staff need to be upskilled in promotions and management roles which this framework will help to address.

Employers are keen to increase the level of work based learning in order to change the culture of graduate recruitment to the Industry. They have helped to design the qualifications in this Level 2 and 3 Apprenticeship programme to ensure that it meets their current and future skills needs and at the same time, meet the requirements of the Specification of Apprenticeship Standards for Wales.

Foundation Apprentices will train as a Marketing / Promotions Assistant or Assistant Publicist.  Apprentices will train as A&R (Artists & Repertoire), Music Publishing Assistant, Radio Plugger, Marketing / Promotions Assistant, or Assistant Publicist.

This Level 2 and 3 Apprenticeship will also contribute to meeting the skills priorities for Wales by:

  • providing flexible access to a high quality Level 2 and 3 skills programme, as a real alternative to academic qualifications , for those who prefer this style of learning and achievement;
  • incorporating skills to improve the levels of general literacy, numeracy and ICT in Wales;
  • using technical and competence qualifications, valued by employers, to help their businesses grow;
  • developing Apprentice’s employability skills, making them more attractive to all employers whichever career they choose;
  • providing a career pathway into jobs and training at intermediate and higher level, to provide the skills which the economy needs to grow;
  • developing on from the DCELLS Apprenticeships pilot project in Wales as part of the Sector Priorities Fund;
  • responding to the prioritisation of the creative industries in Wales as part of the Economic Renewal Programme. Creative industries are one of six identified priority sectors.

Download framework

Music Business non-statutory (Wales)
(PDF document 2.43 MB)