Hospitality (England)

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Framework details

Framework ID: FR02964
Issue number: 15
Issued: 26 August 2014

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Hospitality (England)
(PDF document 4.82 MB)

Issued by
People 1st

Contact name: Joanne Parker
Telephone number: 01895 817000
Please download the framework for email contact information.

Purpose

Defining Apprenticeships

An Apprenticeship is a job with an accompanying skills development programme designed by employers in the sector. It allows the apprentice to gain technical knowledge and real practical experience, along with functional and personal skills, required for their immediate job and future career. These are acquired through a mix of learning in the workplace, formal off the job training and the opportunity to practice and embed new skills in a real work context. This broader mix differentiates the Apprenticeship experience from training delivered to meet narrowly focused job needs. 

All apprentices commencing their Apprenticeship must have an Apprenticeship Agreement between the employer and the apprentice. This can be used to reinforce the understanding of the requirements of the Apprenticeship. 

On completion of the Apprenticeship the apprentice must be able to undertake the full range of duties, in the range of circumstances appropriate to the job, confidently and competently to the standard set by the industry.

The Hospitality Industry

The Hospitality industry covers hotels, restaurants, pubs, bars and nightclubs, hospitality services, youth/backpacker hostels, holiday centres and self catering accommodation. It operates across well known chains and in small businesses, including owner/operators, which make up just under three quarters of employers.The industry is a big employer and contributes around £30bn to the English economy each year.

Hospitality is part of the wider leisure, travel and tourism sector which needs to recruit 855,000 staff by the year 2017 to replace those who leave or retire. The industry is facing a number of key challenges to make sure that staff have the right skills and, once trained, they stay and develop their skills to fulfill their career ambitions, contributing to increased productivity and business profitability. The key challenges, which this framework will help to address include:

  • although the industry is well known for providing training, only 3% of the training leads to formal qualifications which are nationally recognised and this is likely to have had an impact on staff motivation and retention;
  • the industry finds it difficult to attract people who have the right skills for the job, mainly because there is a perception that the sector provides casual jobs, but does not offer long-term career opportunities. This leads to high staff turnover and increased costs on the business to replace those who leave or retire;
  • whilst the industry employs a high percentage of young staff and the average age of a manager is under 30 years old in parts of the industry, over half of these managers do not have formal qualifications for their job and this framework provides a progression route into supervision and management jobs;
  • there are currently over 677,000 managers and projections estimate a further 174,000 being required by 2017. Management and leadership skills gaps continue to become more acute despite the fact that over two-thirds of employers are carrying out training of their staff in this area and this Apprenticeship will provide a progression route into management roles;
  • the industry relies on excellent customer service to provide a welcoming and pleasant experience for customers and these skills need to be improved so that customers continue to come back;
  • the Hospitality industry needs to make the most of the available talent pool by attracting more males into front of house and housekeeping roles, in order to represent its customer base.

Employer support for the Hospitality Apprenticeship

Apprenticeships are seen as critical by employers, as they are able to provide apprentices with a ready-made high quality programme which they have helped to design and which gives them the skills they need. These Apprenticeships will encourage entry into the industry, attracting those from diverse groups and provide progression pathways into higher level jobs and into Apprenticeships to upskill the workforce, where currently over half do not have formal qualifications for their job.

Employers have been supporting the Hospitality and Catering industry for a number of years with around 24,000 level 2 apprentices and 5,000 Level 3 apprentices starting the programme each year in England and this is set to increase. 

By providing nationally recognised qualifications, employability skills and a career route into management, staff are more likely to be more motivated to stay which, in turn, helps businesses to increase their productivity and remain profitable.

Specific job roles for Intermediate Level apprentices:

  • Hospitality Services - Hospitality Services Assistant. Working in a range of settings of different sizes where employers expect staff to undertake a range of duties including serving customers, preparing and cooking food, serving drinks, reception, cleaning and preparing rooms;
  • Food and Beverage Service - Waiter or Silver Service Waiter - food and beverage or food services or Bar/cellar person;
  • Housekeeping - Housekeeper, Room Attendant (housekeeping), Chamber Maid;
  • Front of House - Front of House Receptionist.

Specific job roles for Advanced Level apprentices:

Hospitality Supervision and Leadership working as: 

  • Unit Manager - Contract Catering;
  • Head Housekeeper;
  • Head of Reception;
  • Front of House Manager;
  • Duty/Hotel Supervisor/Manager;
  • Regional Supervisor/Manager in a restaurant or pub chain with multiple outlets.  

Hospitality Retail Outlet Supervision working as:

  • Team Leaders in Hospitality Retail Outlets
  • Supervisor of Hospitality Retail Outlet

Download framework

Hospitality (England)
(PDF document 4.82 MB)